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Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (in English)
Matt Hills
(Author)
·
Palgrave Pivot
· Hardcover
Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (in English) - Hills, Matt
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Synopsis "Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (in English)"
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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