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electronic marketing and the consumer (in English)
Robert A. Peterson
(Illustrated by)
·
Sage Publications, Inc
· Paperback
electronic marketing and the consumer (in English) - Peterson, Robert A.
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Synopsis "electronic marketing and the consumer (in English)"
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards′. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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