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Electronic Media Management, Revised (in English)
Peter Pringle
(Author)
·
Michael F. Starr
(Author)
·
Routledge
· Hardcover
Electronic Media Management, Revised (in English) - Pringle, Peter ; Starr, Michael F.
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Origin: United Kingdom
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Monday, July 15.
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Synopsis "Electronic Media Management, Revised (in English)"
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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