Share
Embarrassment of Product Choices 2: Towards a Society of Well-Being (Innovation, Entrepreneurship and Management)
Michel Millot (Author)
·
Iste Ltd
· Hardcover
Embarrassment of Product Choices 2: Towards a Society of Well-Being (Innovation, Entrepreneurship and Management) - Michel Millot
Out of Stock
We'll email you when the book is available again
Synopsis "Embarrassment of Product Choices 2: Towards a Society of Well-Being (Innovation, Entrepreneurship and Management)"
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
