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portada Emotion Gestalten: Strategie Und Methodik Für Designprozesse (in German)
Type
Physical Book
Author
Publisher
Language
German
Pages
240
Format
Hardcover
Dimensions
22.4 x 17.2 x 2.4 cm
Weight
0.70 kg.
ISBN13
9783035623840
Edition No.
0003
Categories

Emotion Gestalten: Strategie Und Methodik Für Designprozesse (in German)

Mareike Roth (Author) · Oliver Saiz (Author) · Birkhauser · Hardcover

Emotion Gestalten: Strategie Und Methodik Für Designprozesse (in German) - Roth, Mareike ; Saiz, Oliver

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 24 and Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Emotion Gestalten: Strategie Und Methodik Für Designprozesse (in German)"

Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies. Basic knowledge of emotions and psychological models for the design process. Still unrivaled publication on strategic design and emotion Expanded third edition with exclusive interviews, practical examples and analyses Available in German and English (Designing Emotion, ISBN 9783035623857)

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The book is written in German.

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The binding of this edition is Hardcover.

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