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portada Estrategias de Marketing Para un Crecimiento Rentable: Casos Prácticos
Type
Physical Book
Author
Publisher
Collection
Libros profesionales
Year
2000
Language
Spanish
Pages
380
Format
Paperback
ISBN
8473562518
ISBN13
9788473562515
Edition No.
1
Categories

Estrategias de Marketing Para un Crecimiento Rentable: Casos Prácticos

José Luis Munuera Alemán (Author) · Ana Isabel Rodríguez Escudero (Author) · Esic Editorial · Paperback

Estrategias de Marketing Para un Crecimiento Rentable: Casos Prácticos - José Luis Munuera Alemán,Ana Isabel Rodríguez Escudero

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, June 07 and Friday, June 21.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

$ 17.64

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Envío gratis a todo Estados Unidos
  • Condition: Used

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 17 and Monday, July 01.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Estrategias de Marketing Para un Crecimiento Rentable: Casos Prácticos"

Este manual hace claramente explícito su contenido desde la indicación de su título: se trata de un compendio, por un lado, de los principales conceptos teóricos relativos a la disciplina de marketing estratégico y, por otro, de la realidad empresarial en el ámbito de las estrategias de marketing de un conjunto de empresas que compiten en el mercado español.- Reflexiones sobre el método del caso.- Productos de consumo frecuente.- Productos de consumo duradero.- Productos industriales.- Servicios

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The book is written in Español.

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The binding of this edition is Paperback.

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