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portada Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-Services)
Type
Physical Book
Publisher
Author
Format
Hardcover
ISBN13
9781522532200
Categories

Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-Services)

Cheng Lu Wang (Author) · IGI Global · Hardcover

Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-Services) - Cheng Lu Wang

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