Share
Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (in English)
Laura Rienda
(Illustrated by)
·
Lorena Ruiz-Fernández
(Illustrated by)
·
Lindsey Drylie Carey
(Illustrated by)
·
Palgrave MacMillan
· Paperback
Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (in English) - Rienda, Laura ; Ruiz-Fernández, Lorena ; Drylie Carey, Lindsey
$ 170.52
$ 179.99
You save: $ 9.47
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, May 27 and
Tuesday, May 28.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (in English)"
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.