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portada Fundamentos Básicos de la Gestión Publicitaria en Televisión (Libros Profesionales)
Type
Physical Book
Author
Publisher
Year
2003
Language
Spanish
Pages
264
Format
Paperback
ISBN
8473563433
ISBN13
9788473563437
Edition No.
1
Categories

Fundamentos Básicos de la Gestión Publicitaria en Televisión (Libros Profesionales)

Pedro Reinares Lara (Author) · Esic Editorial · Paperback

Fundamentos Básicos de la Gestión Publicitaria en Televisión (Libros Profesionales) - Pedro Reinares Lara,Eva Marina Reinares Lara

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, July 17 and Wednesday, July 31.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

$ 30.79

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, July 15 and Monday, July 29.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Fundamentos Básicos de la Gestión Publicitaria en Televisión (Libros Profesionales)"

Este libro se centra en la historia reciente del medio los últimos 15 años que han supuesto mayores cambios en la estructura de las cadenas los aspectos tecnológicos la gestión empresarial y sobre todo en el análisis de su eficacia como soporte publicitario. TELEVISIóN UN MEDIO PUBLICITARIO DINáMICO Y EFICAZ . . AGENTES DEL SISTEMA PUBLICITARIO EN TELEVISIóN . . PLANIFICACIóN DE MEDIOS EN TELEVISIóN GESTIóN DE LA PUBLICIDAD CONVENCIONAL.etc

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The book is written in Spanish.

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The binding of this edition is Paperback.

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