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GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [paperback] (in English)
Nicholas Lovell
(Author)
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Lulu.com
· Paperback
GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [paperback] (in English) - Lovell, Nicholas
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Synopsis "GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [paperback] (in English)"
Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis, you will learn: - How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free - How in-app purchases can transform your business's revenues and profits - How a company with $100 million of venture backing went bust, and how to avoid their mistakes - What new online business models mean for hardware manufacturers, retail and traditional publishers If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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