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Global Luxury Trends: Innovative Strategies for Emerging Markets (in English)
J. Hoffmann; I. Coste-Manière
Synopsis "Global Luxury Trends: Innovative Strategies for Emerging Markets (in English)"
The luxury industry is currently on a remarkable journey: despite the economic slowdown, Hermès, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation. Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes. With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.
