Share
Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of Meaning) (in English)
Alexander L Fattal (Author)
·
The University Of Chicago Press
· Hardcover
Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of Meaning) (in English) - Alexander L Fattal
$ 61.42
$ 102.36
You save: $ 40.94
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 18 and
Wednesday, June 26.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of Meaning) (in English)"
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
