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portada Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics) (Handbooks of Applied Linguistics [Hal]) [Soft Cover ] (in English)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781501519000

Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics) (Handbooks of Applied Linguistics [Hal]) [Soft Cover ] (in English)

Mautner Gerlinde,Rainer Franz (Author) · Walter De Gruyter Inc · Paperback

Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics) (Handbooks of Applied Linguistics [Hal]) [Soft Cover ] (in English) - Mautner Gerlinde,Rainer Franz

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Synopsis "Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics) (Handbooks of Applied Linguistics [Hal]) [Soft Cover ] (in English)"

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

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