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portada Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology) (in English)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
423
Format
Hardcover
ISBN13
9781522557333
Edition No.
1
Categories

Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology) (in English)

Gülsah Sari (Author) · Information Science Reference · Hardcover

Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology) (in English) - Gülsah Sari

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Synopsis "Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology) (in English)"

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people's lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

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The book is written in English.

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