Name: Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (in English)
Price: 121.05 USD
Availability: InStock
Author: Sarapin, Susan H. ; Morris, Pamela L.
ISBN: 9781793629340

portada Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (in English)

Type

Physical Book

Author

Susan H. Sarapin

Pamela L. Morris

Publisher

Lexington Books

Language

English

Pages

258

Format

Hardcover

Dimensions

22.9 x 15.2 x 1.6 cm

Weight

0.51 kg.

ISBN13

9781793629340

Synopsis "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (in English)"

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (in English) - Sarapin, Susan H. ; Morris, Pamela L.

Synopsis "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (in English)"

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