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Housework and Housewives in Modern American Advertising: Married to the Mop (in English)
Jessamyn Neuhaus
(Author)
·
Palgrave MacMillan
· Paperback
Housework and Housewives in Modern American Advertising: Married to the Mop (in English) - Neuhaus, Jessamyn
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Synopsis "Housework and Housewives in Modern American Advertising: Married to the Mop (in English)"
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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