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How Music Grows Brands: The Field Guide (in English)
Joe Belliotti
(Author)
·
Rebecca Jolly
(Author)
·
Houndstooth Press
· Paperback
How Music Grows Brands: The Field Guide (in English) - Belliotti, Joe ; Jolly, Rebecca
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Synopsis "How Music Grows Brands: The Field Guide (in English)"
Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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