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How not to Suck at Marketing (in English)
Jeff Perkins
(Author)
·
Katherine Guntner
(Illustrated by)
·
Telia Garner
(Illustrated by)
·
How2conquer
· Paperback
How not to Suck at Marketing (in English) - Perkins, Jeff ; Guntner, Katherine ; Garner, Telia
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Synopsis "How not to Suck at Marketing (in English)"
Let's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.But you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: Create a focused marketing program that drives resultsCollaborate effectively with the key stakeholdersAssemble a high-performing marketing teamDefine and nurture your company (and personal) brandBuild a focused career and find the right job for youDigital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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