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How to Have Your Cake and eat it Too: An Introduction to Service Design (in English)
Margus J. Klaar (Author)
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Bis Publishers
· Paperback
How to Have Your Cake and eat it Too: An Introduction to Service Design (in English) - Margus J. Klaar
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Synopsis "How to Have Your Cake and eat it Too: An Introduction to Service Design (in English)"
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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