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How to improve customer satisfaction in times of spending cuts: A simple guide to public sector communications (in English)
Howard Dobson
(Author)
·
Createspace Independent Publishing Platform
· Paperback
How to improve customer satisfaction in times of spending cuts: A simple guide to public sector communications (in English) - Dobson, Howard
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Synopsis "How to improve customer satisfaction in times of spending cuts: A simple guide to public sector communications (in English)"
The essential guide to improving customer satisfaction scores in times of spending cuts.The know-how needed to achieve this is explained through a succession of easy-to-read chapters.1) What is customer satisfaction?2) Why is customer satisfaction important?3) The difference between actual and perceived levels of service4) Customer relationship5) Good communications6) Strategic communications planning (including seven strategies, key messaging and evaluation)7) EthicsThis simple guide is a must for communications officers in local government, and in national and local public and private sector organisations where perceptions of service are important.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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