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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success (in English)
L. Flores (Author)
·
Palgrave Macmillan
· Paperback
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success (in English) - L. Flores
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Synopsis "How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success (in English)"
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
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The book is written in English.
The binding of this edition is Paperback.
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