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How to stop Abercrombie & Fitch from falling in Europe? (in English)
Lionel Klein
(Author)
·
Our Knowledge Publishing
· Paperback
How to stop Abercrombie & Fitch from falling in Europe? (in English) - Klein, Lionel
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Synopsis "How to stop Abercrombie & Fitch from falling in Europe? (in English)"
We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes "Bad Buzz" and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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