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In Good Company: Managing Intellectual Property Issues in Franchising (in English)
Wipo (Author)
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World Intellectual Property Organization
· Paperback
In Good Company: Managing Intellectual Property Issues in Franchising (in English) - Wipo
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Synopsis "In Good Company: Managing Intellectual Property Issues in Franchising (in English)"
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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