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India Reloaded: Inside India’S Resurgent Consumer Market (in English)
D. Sinha (Author)
·
Palgrave Macmillan
· Hardcover
India Reloaded: Inside India’S Resurgent Consumer Market (in English) - D. Sinha
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Synopsis "India Reloaded: Inside India’S Resurgent Consumer Market (in English)"
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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