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portada India Reloaded: Inside India’S Resurgent Consumer Market (in English)
Type
Physical Book
Author
Year
2015
Language
English
Pages
184
Format
Hardcover
ISBN13
9781137367099
Edition No.
2015

India Reloaded: Inside India’S Resurgent Consumer Market (in English)

D. Sinha (Author) · Palgrave Macmillan · Hardcover

India Reloaded: Inside India’S Resurgent Consumer Market (in English) - D. Sinha

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Synopsis "India Reloaded: Inside India’S Resurgent Consumer Market (in English)"

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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