innovate or perish: managing the enduring technology company in the global market - edward kahn
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innovate or perish: managing the enduring technology company in the global market
edward kahn
Synopsis "innovate or perish: managing the enduring technology company in the global market"
in india, there are 555 million young people under the age of 25 lining up for outsourced american jobs. so many, in fact, that the indian press has dubbed them zippies. and 60 percent of indian households have at least one zippie. what does this mean for the future of american innovation? perhaps nothing is as telling as this: intel ceo craig barrett reports that his companys annual international science competition attracted 50,000 american high school kids as entrants. but in china, six million kids vied to compete. there has been a re-revolution in how things get built, and american companies are in danger of losing their competitive edge. those that adapt to the new global marketplace will succeed, and those that dont adapt will die. but there is a solution to this negative trend, and it lies in how companies view innovation and intellectual property.
