Share
Innovation and digital marketing as crisis management tools (in English)
Robert Rodriguez Celedon
(Author)
·
Daniel Pachon *. Juliana Muñoz
(Author)
·
Paula Bejarano
(Author)
·
Our Knowledge Publishing
· Paperback
Innovation and digital marketing as crisis management tools (in English) - Rodriguez Celedon, Robert ; Juliana Muñoz, Daniel Pachon *. ; Bejarano, Paula
$ 36.28
$ 43.09
You save: $ 6.81
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 17 and
Tuesday, June 18.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Innovation and digital marketing as crisis management tools (in English)"
The following research will analyse how marketing and innovation have migrated towards digital platforms, the strategies, approaches that have been adopted and how all these new tools that go hand in hand with the development of the technology era influence the increase in sales of the different companies that bet on these new media. It will also focus on making a contrast between the fundamentals of digital marketing and a real case study specifically with the company DOMINO'S PIZZA, since, it is the leader in this niche in the Colombian market and has been one of the pioneers in the global market of the fast food sector that implemented advertising, promotions, coupons and discounts through social networks and online media, which provides an advantage in a world that everything moves through the internet, especially in times where crises can come suddenly, demanding flexibility and adaptation to organizations.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
