Libros importados con hasta 50% OFF + Envío Gratis a todo USA  Ver más

menu

0
  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership (in English)
Type
Physical Book
Language
English
Pages
428
Format
Hardcover
Dimensions
26.0 x 18.4 x 2.8 cm
Weight
0.93 kg.
ISBN
1932159703
ISBN13
9781932159707

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership (in English)

Dariush Rafinejad (Author) · J. Ross Publishing · Hardcover

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership (in English) - Rafinejad, Dariush

New Book

$ 96.40

$ 101.75

You save: $ 5.35

5% discount
  • Condition: New
It will be shipped from our warehouse between Monday, July 01 and Wednesday, July 03.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership (in English)"

To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies. This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews