Share
Insurance promotion campaigns in unfavourable economic environments (in English)
Pablo Andres F. de Souza
(Author)
·
Our Knowledge Publishing
· Paperback
Insurance promotion campaigns in unfavourable economic environments (in English) - F. de Souza, Pablo Andres
$ 36.21
$ 43.00
You save: $ 6.79
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 17 and
Tuesday, June 18.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Insurance promotion campaigns in unfavourable economic environments (in English)"
Discussions are constantly being held about the real value of a brand and what benefits can be obtained from this asset. However, in unfavourable economic environments, it is common to see the first signs of austerity applied to the communications budget, which often contradicts speeches that stress the importance of having a strong and recognised brand, but which, at the first signs of difficulty, cut back on investments in promotional campaigns. In view of this, the development of methods to assess the impact of these campaigns on organisations' revenues, even if they are indirect and often not so precise, is necessary since these are arguments that support the maintenance of advertising resources, which keeps the brand in consumers' minds, even at times when they are less inclined to consume, but continue to do so.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.