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portada Integrated Marketing Communication: Creative Strategy from Idea to Implementation (in English)
Type
Physical Book
Language
Inglés
Pages
392
Format
Paperback
Dimensions
25.4 x 17.8 x 2.1 cm
Weight
0.68 kg.
ISBN13
9781538176337
Edition No.
0004

Integrated Marketing Communication: Creative Strategy from Idea to Implementation (in English)

Robyn Blakeman (Author) · Rowman & Littlefield Publishers · Paperback

Integrated Marketing Communication: Creative Strategy from Idea to Implementation (in English) - Blakeman, Robyn

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Synopsis "Integrated Marketing Communication: Creative Strategy from Idea to Implementation (in English)"

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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