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portada Introducción a la publicidad
Type
Physical Book
Topic
diseño y publicidad.
Format
Paperback
ISBN
8483730227
ISBN13
9788483730225
Categories

Introducción a la publicidad

Álvaro Gurrea Saavedra (Author) · Universidad del País Vasco · Paperback

Introducción a la publicidad - Álvaro Gurrea Saavedra

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  • Condition: New
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 05 and Wednesday, June 19.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

$ 16.97

$ 33.93

You save: $ 16.97

50% discount
  • Condition: Used
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 17 and Monday, July 01.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Introducción a la publicidad"

La publicidad y la información. La publicidad y el marketing. Objetivos de la publicidad. Desarrollo de un campaña publicitaria. Las agencias de publicidad. La creación de los anuncios. Los medios publicitarios. La realización de los anuncios. La investigación en publicidad. Publicidad, ética, cultura.

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