Share
Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (in English)
Jean-Noël Kapferer
(Author)
·
Kogan Page
· Hardcover
Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (in English) - Kapferer, Jean-Noël
$ 119.89
$ 134.00
You save: $ 14.11
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, May 29 and
Thursday, May 30.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Kapferer on Luxury: How Luxury Brands can Grow yet Remain Rare (in English)"
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
