Name: La comunicación corporativa en el ámbito local (e-Humanitats)
Price: 34.03 USD
Availability: InStock
Author: María Ángeles Durán Mañes
ISBN: 9788480215862

portada La comunicación corporativa en el ámbito local (e-Humanitats)

Type

Physical Book

Author

María Ángeles Durán Mañés

Publisher

Universitat Jaume I. Servei de Comunicació i Publicacions

Language

Spanish

Format

Paperback

ISBN

8480215860

ISBN13

9788480215862

Synopsis "La comunicación corporativa en el ámbito local (e-Humanitats)"

Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perf

orm.
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