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portada La Estrategia Creativa. Relaciones Entre Concepto e Idea
Type
Physical Book
Publisher
Author
Category
Art
Year
2011
Language
Spanish
Pages
136
Format
Paperback
ISBN13
9789879393697

La Estrategia Creativa. Relaciones Entre Concepto e Idea

Fernando A. Roig (Author) · Infinito · Paperback

La Estrategia Creativa. Relaciones Entre Concepto e Idea - Fernando A. Roig

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Origin: Argentina (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 04 and Friday, June 14.
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Origin: Chile (Import costs included in the price)
It will be shipped from our warehouse between Thursday, May 30 and Monday, June 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "La Estrategia Creativa. Relaciones Entre Concepto e Idea"

Esta obra aborda la creatividad como objeto de estudio desde un análisis y una perspectiva funcional-estratégica. Su propósito es muy concreto: ser un instrumento pedagógico y de entrenamiento en los respectivos campos de intervención.Es un texto ágil y conveniente tanto para profesionales, docentes o estudiantes de publicidad, diseño, marketing, comunicación, negocios o administración.Se suman a esta propuesta los valiosos aportes profesionales y académicos de los profesores Viviana Reynoso y Claudio Basile, en cuanto al desarrollo de los procesos creativos, comunicaciones de marca y creatividad aplicada a acciones de comunicación directa (campañas BTL).'

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The book is written in Español.

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The binding of this edition is Paperback.

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