Share
Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers (in English)
Denise Gaber (Author)
·
Studylab
· Paperback
Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers (in English) - Denise Gaber
$ 74.32
$ 92.90
You save: $ 18.58
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, June 07 and
Monday, June 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Launching Mobile Payment Systems in the Dach Region. A Trend Investigation and Swot Analysis Based on Examples of Chinese Providers (in English)"
Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers' smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compared to the low adoption rate in Austria, Germany and Switzerland. How can mobile payment be implemented successfully? Gaber gives a SWOT analysis to indicate obstacles and to plan implementation and business strategies. As best practices she examines companies like WeChat Wallet and Alipay. Her findings are based on a profound analysis of the markets of Germany, Austria, Switzerland and China. In this book: - app; - e-commerce; - m-commerce; - mobile commerce; - m-payment
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
