Share
Letter Design in the Graphic Arts (in English)
Mortimer Leach
(Author)
·
Echo Point Books & Media
· Hardcover
Letter Design in the Graphic Arts (in English) - Leach, Mortimer
$ 30.27
$ 35.95
You save: $ 5.68
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, May 27 and
Tuesday, May 28.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Letter Design in the Graphic Arts (in English)"
This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.With large photos of actual advertisements as well as details on the fonts and lettering, this book covers: Standard letter design for advertisements Letter design for space advertisements in newspapers and magazines Lettering for outdoor displays like billboards Lettering and its applications in package design Creative and alternative approaches to hand-lettering With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.