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Lifestyle Brands: A Guide to Aspirational Marketing (in English)
S. Saviolo
(Author)
·
A. Marazza
(Author)
·
Palgrave MacMillan
· Paperback
Lifestyle Brands: A Guide to Aspirational Marketing (in English) - Saviolo, S. ; Marazza, A.
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Synopsis "Lifestyle Brands: A Guide to Aspirational Marketing (in English)"
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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