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Making Strategy: Mapping Out Strategic Success (in English)
Colin Eden
(Author)
·
Fran Ackermann
(Author)
·
Sage Publications Ltd
· Paperback
Making Strategy: Mapping Out Strategic Success (in English) - Ackermann, Fran ; Eden, Colin
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Synopsis "Making Strategy: Mapping Out Strategic Success (in English)"
This book takes students and practitioners through the process of making strategy in easy-to-follow steps, showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition includes more real-life example, added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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