Libros importados con hasta 50% OFF + Envío Gratis a todo USA  Ver más

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Management and Marketing for Improved Retail Competitiveness and Performance (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
340
Format
Hardcover
Dimensions
27.9 x 21.6 x 2.7 cm
Weight
1.40 kg.
ISBN13
9781668485743
Categories

Management and Marketing for Improved Retail Competitiveness and Performance (in English)

Santos, José Duarte ; Pereira, Inês Veiga ; Pires, Paulo Botelho (Author) · IGI Global · Hardcover

Management and Marketing for Improved Retail Competitiveness and Performance (in English) - Santos, José Duarte ; Pereira, Inês Veiga ; Pires, Paulo Botelho

Physical Book

$ 352.86

$ 441.07

You save: $ 88.21

20% discount
Envío gratis a todo Estados Unidos
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
It will be shipped from our warehouse between Monday, June 17 and Tuesday, June 18.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Management and Marketing for Improved Retail Competitiveness and Performance (in English)"

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews