Share
Management in English Language Teaching (in English)
Ron White
(Author)
·
Mervyn Martin
(Author)
·
Mike Stimson
(Author)
·
Cambridge University Press
· Paperback
Management in English Language Teaching (in English) - White, Ron ; Martin, Mervyn ; Stimson, Mike
$ 57.75
$ 82.50
You save: $ 24.75
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, May 24 and
Monday, May 27.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Management in English Language Teaching (in English)"
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.