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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (in English)
Boutellier Roman,Gassmann Oliver,Von Zedtwitz Maximilian (Author)
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Springer
· Paperback
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (in English) - Boutellier Roman,Gassmann Oliver,Von Zedtwitz Maximilian
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Synopsis "Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (in English)"
What are the secrets of competitive Research & Development on a global scale? Investigating more than 1000 R & D laboratories in some 80 companies, this book presents the largest survey of global R & D practice yet published. Working from numerous research interviews and case studies from best-practice companies, the authors introduce new concepts and trends that will shape global R & D management in the unfolding 21st century. This Third Edition has been completely revised and updated, incorporating international R & D research. Several emerging themes receive particular attention: intellectual property management in international R & D, R & D in emerging economies, management of technology listening posts, market and technological drivers of R & D globalization. In addition to the 18 case studies of the second edition, this edition adds new cases, including high-tech companies from China and India.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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