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portada Marketing 101: How Smart Schools get and Keep Community Support (in English)
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
160
Format
Paperback
Weight
0.80
ISBN13
9781607096252
Edition No.
003
Categories

Marketing 101: How Smart Schools get and Keep Community Support (in English)

David Carroll; Susan Rovezzi Carroll (Author) · Rowman And Littlefield · Paperback

Marketing 101: How Smart Schools get and Keep Community Support (in English) - David Carroll; Susan Rovezzi Carroll

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Synopsis "Marketing 101: How Smart Schools get and Keep Community Support (in English)"

Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

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The book is written in English.

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The binding of this edition is Paperback.

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