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Marketing Communication: New Approaches, Technologies, and Styles (in English)
Allan J. (Edt) Kimmel (Author)
·
Oxford Univ Pr
· Hardcover
Marketing Communication: New Approaches, Technologies, and Styles (in English) - allan j. (edt) kimmel
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Synopsis "Marketing Communication: New Approaches, Technologies, and Styles (in English)"
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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