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portada Marketing Communications: A European Perspective (in English)
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
592
Format
Paperback
ISBN13
9781292327891
Edition No.
7

Marketing Communications: A European Perspective (in English)

Patrick De Pelsmacker; Maggie Geuens; Joeri Van Den Bergh (Author) · Pearson Education Limited · Paperback

Marketing Communications: A European Perspective (in English) - Patrick De Pelsmacker; Maggie Geuens; Joeri Van Den Bergh

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, July 05 and Friday, July 19.
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Synopsis "Marketing Communications: A European Perspective (in English)"

Learn the techniques and applications of marketing communications in a European context       Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.   Pearson, the world’s learning company.

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The binding of this edition is Paperback.

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