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portada Marketing de Ciudades
Type
Physical Book
Publisher
Author
Year
2016
Language
Spanish
Pages
264
Format
Paperback
ISBN
9786079380472
ISBN13
9786079380472
Edition No.
1

Marketing de Ciudades

Philip Kotler, Milton Kotler (Author) · LID · Paperback

Marketing de Ciudades - Philip Kotler, Milton Kotler

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Origin: Mexico (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, May 08 and Wednesday, May 15.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Marketing de Ciudades"

El nuevo paradigma del marketing se centra en el poder económico de las ciudades de alto crecimiento o mega ciudades. Es un fascinante análisis de la nueva dirección del marketing necesaria en un contexto de creciente urbanización y en pleno cambio de la economía global. Destacan casos de éxito de empresas que operan en México como Telcel, 3M, Red de Carreteras de Occidente, BMW, Wal-Mart de México y Centroamérica y Grupo IPS.

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The book is written in Español.

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The binding of this edition is Paperback.

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