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portada Marketing En Television
Type
Physical Book
Publisher
Language
Spanish
Pages
203
Format
Paperback
ISBN
8470742043
ISBN13
9788470742040

Marketing En Television

Antonio Baraybar Fernández (Author) · Fragua Libros · Paperback

Marketing En Television - Unknown Author

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  • Condition: New
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Friday, May 31.
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$ 19.04

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  • Condition: Used
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 27 and Monday, June 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Marketing En Television"

Los últimos tres lustros han sido testigos de la evolución de la Tv. Desde la concepción de un espectador pasivo, que como respuesta sólo podía apagar el televisor o cambiar de canal, hasta la aparición de un espectador de actividad compulsiva que selecciona, juega, participa y manipula la oferta televisiva, por lo que ha sido necesario desarrollar nuevas estrategias para fijar su atención y dejarse en disposición para ser impactado por la publicidad.

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All books in our catalog are Original.
The book is written in Español.
The binding of this edition is Paperback.

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