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Marketing for Pharmacist: Providing and Promoting Pharmacy Services (in English)
David a. Holdford
(Author)
·
David Holdford
· Paperback
Marketing for Pharmacist: Providing and Promoting Pharmacy Services (in English) - Holdford, David a.
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Synopsis "Marketing for Pharmacist: Providing and Promoting Pharmacy Services (in English)"
Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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