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Marketing God: Inspired Strategies for Building the Kingdom (in English)
Donna A. Heckler (Author)
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· Paperback
Marketing God: Inspired Strategies for Building the Kingdom (in English) - Donna A. Heckler
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Synopsis "Marketing God: Inspired Strategies for Building the Kingdom (in English)"
Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics-or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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