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Marketing of Consumer Financial Products: Insights From Service Marketing (in English)
Ritu Srivastava
(Author)
·
Business Expert Press
· Paperback
Marketing of Consumer Financial Products: Insights From Service Marketing (in English) - Srivastava, Ritu
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Synopsis "Marketing of Consumer Financial Products: Insights From Service Marketing (in English)"
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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