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Marketing Public Transit: A Strategic Approach (in English)
Christopher Lovelock; Gordon Lewin; George S. Day; John E.g. Bateson (Author)
·
Praeger
· Hardcover
Marketing Public Transit: A Strategic Approach (in English) - Christopher Lovelock; Gordon Lewin; George S. Day; John E.G. Bateson
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Synopsis "Marketing Public Transit: A Strategic Approach (in English)"
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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