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portada Marketing Your Library's Electronic Resources, 2nd Edition: A How-To-Do-It Manual (in English)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
192
Format
Paperback
ISBN13
9781783302673
Categories

Marketing Your Library's Electronic Resources, 2nd Edition: A How-To-Do-It Manual (in English)

Marie R. Kennedy; Cheryl M. Laguardia (Author) · Facet Publishing · Paperback

Marketing Your Library's Electronic Resources, 2nd Edition: A How-To-Do-It Manual (in English) - Marie R. Kennedy; Cheryl M. Laguardia

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Synopsis "Marketing Your Library's Electronic Resources, 2nd Edition: A How-To-Do-It Manual (in English)"

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes seven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes.

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